64 Million Players Later: Game Developer's O-1B Success
Profile: Creative Director behind award-winning video game "Adopt Me," one of the most successful games on Roblox platform
The Challenge:
UK-based game developer with massive commercial success wanted US opportunities but needed visa structure allowing:
✓ Work across multiple gaming studios (Treetop Games, Uplift Games)
✓ Maintain ownership of UK company (Lionfield Investments)
✓ Accept major brand partnerships (Warner Brothers, Roblox)
✓ Creative freedom across projects
✓ Business ownership rights
H-1B Would Have Meant: One employer. One project. No company ownership. No side partnerships. Career death for a creative professional.
"I need a visa that works for creatives, not corporate employees."
The Evidence: Undeniable Creative Achievement
Game Performance That Speaks for Itself:
Adopt Me - Record-Breaking Success
✓ 64 million monthly active players (peak)
✓ 18 billion total visits
✓ 1.78 million concurrent players - Roblox world record
✓ No. 1 game on entire Roblox platform (PC, mobile, Xbox)
✓ $50 million+ revenue generated
✓ One of highest-grossing Roblox games ever
Awards & Recognition (Criterion 1):
Roblox Bloxy Awards (Multiple Years)
✓ Best Game Update of the Year
✓ Most Concurrents (highest simultaneous players)
✓ Most Visits (total player visits)
✓ Highest Total Playtime
✓ Studio of the Year
Industry Recognition:
✓ Selected for Roblox Accelerator Program (only 30 developers chosen annually from thousands)
✓ Demonstrates peer recognition at highest industry level
Major Partnership (Criterion 1, 3, 7):
Warner Brothers Entertainment Collaboration (2020)
✓ Major Hollywood studio commissioned team to promote SCOOB film
✓ Creative Director role: art and narrative direction
✓ Integrated Scooby Doo characters into Adopt Me
✓ Generated international press coverage
Why This Mattered: When Warner Brothers seeks you out by name, that's extraordinary achievement.
Media Coverage (Criterion 3):
Featured in Major Publications:
✓ Forbes Magazine
✓ The Washington Post
✓ BBC
✓ CNBC
✓ The Economist
✓ PC Gamer
✓ Entertainment Focus
✓ Vice
✓ Dozens of gaming industry outlets
Social Media Reach (Supporting Evidence):
✓ 1.6M Instagram followers
✓ 1.75M YouTube subscribers
✓ 3.3M TikTok followers
✓ 879K Twitter followers
✓ 435K+ Discord community members
Commercial Success (Criterion 5):
✓ $50 million+ revenue demonstrates market recognition
✓ Major business achievement
✓ Proven commercial impact
✓ Financial success as evidence of acclaim
The Companies:
Primary Agent-Petitioner: Treetop Games LLC
✓ Location: 823 Congress Avenue, Austin, Texas 78701
✓ Founded: 2018
✓ CEO: Floyd Horng
✓ Role: Leading game design and development firm
✓ Team: 20+ engineers, artists, support staff
✓ Key Partnership: Co-developed Adopt Me
✓ O-1B Function: Agent-petitioner enabling multi-studio work
Partner Studio: Uplift Games
✓ Collaborative game development partner
✓ Multiple ongoing game initiatives
✓ Joint development on new gaming titles
Own Company Maintained: Lionfield Investments Ltd
✓ Location: London, United Kingdom
✓ Role: Personal company (founder & Creative Director)
✓ Key Product: Adopt Me
✓ Revenue: $50+ million to date
✓ Status: Maintained ownership and operations
Major Brand Partnerships:
Warner Brothers Entertainment
✓ SCOOB film promotion partnership (2020)
✓ Creative and narrative direction for branded content
✓ Major Hollywood studio collaboration
✓ Ongoing partnership discussions
Roblox Corporation
✓ Platform partnership with 164 million monthly users
✓ Featured as flagship success story
✓ Regular collaboration with Roblox leadership
✓ Direct access to VP of Brand Partnerships
Why O-1B (Arts) - Not O-1A (Tech):
This was O-1B for arts, not O-1A for sciences/tech, because:
✓ Creative Director - not a programmer or engineer
✓ Art and Narrative - primary focus on creative vision
✓ Game Design - artistic and storytelling role
✓ Industry Awards - creative excellence recognition (Bloxy Awards)
✓ Entertainment Overlap - Warner Brothers film partnership
The distinction matters: O-1B for creative roles, O-1A for technical roles.
IGTA Filing
With extraordinary achievement in creative arts clearly demonstrated, ready for O-1B filing.
Filing Structure:
✓ IGTA coordinating agent relationship
✓ Treetop Games LLC as primary agent-petitioner in Austin
✓ Agent-based structure enabling work across multiple studios
✓ Allows continued ownership of UK company Lionfield Investments
Petition Package:
✓ Comprehensive creative portfolio
✓ Award documentation
✓ Commercial success metrics
✓ Media coverage compilation
✓ Warner Brothers partnership evidence
✓ Roblox Accelerator selection
✓ Social media reach data as supporting evidence
Result: O-1B approved, enabling:
✓ Work with Treetop Games in Austin
✓ Collaboration with Uplift Games
✓ Ownership of Lionfield Investments (UK)
✓ Warner Brothers partnership continuation
✓ New game development freedom
The Result: Creative Freedom
What The O-1B Enables:
Work with Treetop Games LLC (Austin) Lead Creative Director for Adopt Me and new projects. Austin base for US operations.
Partner with Uplift Games Collaborative development on multiple gaming titles. Joint ventures and new IPs.
Own Lionfield Investments Ltd (UK) Maintain company ownership and creative control. Operate UK business while on US visa.
Accept Major Brand Deals Warner Brothers-style partnerships. Promotional collaborations. Branded content opportunities.
Build New Games Launch new IPs. Start additional studios. Pursue creative visions without restriction.
Consult for Other Developers Advise other gaming studios. Judge competitions. Speak at conferences. Industry leadership.
"The agent-based structure through IGTA and Treetop Games was perfect. I'm working on Adopt Me in Austin, partnering with Uplift Games on new projects, running my UK company Lionfield Investments, and taking meetings with Warner Brothers—all under one O-1B visa. No other visa structure gives creatives this kind of freedom."
By The Numbers
Game Performance:
✓ 64 million monthly active players (peak)
✓ 18 billion+ total visits
✓ 1.78 million concurrent players (world record)
✓ No. 1 game on Roblox platform
Industry Recognition:
✓ 5 Roblox Bloxy Awards
✓ Selected: Roblox Accelerator (30 of thousands)
✓ 8+ major media features
✓ Warner Brothers partnership
Social Media Impact:
✓ 1.6M Instagram followers
✓ 1.75M YouTube subscribers
✓ 3.3M TikTok followers
✓ 879K Twitter followers
✓ 435K+ Discord members
Companies:
✓ Treetop Games LLC (Austin, TX) - agent-petitioner
✓ Uplift Games - partner studio
✓ Lionfield Investments Ltd (UK) - founder
✓ Warner Brothers - brand partner
Financial Success:
✓ $50 million+ revenue generated
✓ Multi-million dollar enterprise valuation
✓ One of highest-grossing Roblox games
The Lesson for Creative Professionals:
O-1B Is For Creatives: If you're a Creative Director, not just a programmer, consider O-1B. Game designers, artists, creative directors qualify under arts category.
Measurable Success Matters: 64M players and $50M revenue = undeniable proof of extraordinary achievement. Quantifiable metrics strengthen creative cases.
Industry Awards Are Critical: Roblox Bloxy Awards = peer recognition from gaming community. Industry awards demonstrate extraordinary ability.
Major Partnerships Validate: Warner Brothers collaboration = validation from entertainment establishment. Major brand partnerships strengthen O-1B cases.
Agent-Based = Creative Freedom: One employer kills creativity. Agent-based structure allows working across studios, owning companies, and taking brand partnerships.
"Don't try to fit into an H-1B box. If you're a creative—game designer, artist, creative director—O-1B with agent-based structure is your path to freedom."